Building a Turnaround Basketball Program: From Underachievers to Champions
By Coach Kevin Furtado
Every coach dreams of leading a team that embodies grit, belief, and championship culture — but how do you take a struggling program and turn it into a winner?
In Building a Turnaround Basketball Program: From Underachievers to Champions, veteran coach Kevin Furtado shares his proven blueprint for transforming broken systems into thriving, competitive programs. Drawing from over three decades of coaching experience and hundreds of victories across multiple rebuilds, Furtado reveals the step-by-step process behind creating lasting change — on and off the court.
This isn’t theory. It’s the real story of how to rebuild culture, develop toughness, and ignite belief in athletes who have forgotten how to win. You’ll learn how to:
🏀 Redefine team identity and establish non-negotiable standards
🏀 Build a culture of accountability, effort, and competitive fire
🏀 Design practices that motivate, teach, and challenge every player
🏀 Turn adversity into opportunity through leadership and mindset
🏀 Develop systems — offensive, defensive, and cultural — that produce results
Whether you’re a first-year coach taking over a struggling program or a veteran leader looking to re-energize your team, this book gives you the roadmap to build champions from the inside out.
Because great programs aren’t inherited — they’re built.